On September 11, 1992 Hurricane Iniki hit the Hawaiian island of Kauai, causing nearly 2 billion dollars in damage. Among the businesses affected was our small screen print shop. All of our white shirts waiting to be printed were drenched with water and stained with Red Dirt blown in from the storm. Instead of throwing out the shirts, we decided to dry them and print them as they were. The T shirts, stained with the ultra iron rich Red Dirt soil and printed with Hawaiian based themes, became a hit with the locals and visitors alike.

Today the dyeing process has been refined to bring you an Original Red Dirt shirt with the soft feel of velvet and the look of fine cognac. Just like your favorite pair of jeans, the rich suede color of your shirt will gradually fade... to a beautiful buckskin color.

Our shirts are printed and embroidered using Hawaiian inspired themes. Petroglyphs, the great sense of humor and Aloha spirit inherent to the islands.

Mahalo for visiting our website.